Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets. Always remember that the success of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy.