Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Conversion optimization is kind of a big deal. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites.

Search marketing implications related to link bait

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic.

Update your keyword stuffing on a regular basis

You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Think Like Your Customer – When creating a basic keyword list, you should start of by thinking like your customer. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics.

Write a keyword-rich introduction about web 2.0

You should never make your site too complicated, as it is important that search engine easily parse the content of your site and index them without any difficulty. It remains informative and retains its original quality. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. According to SEO Consultant, Gaz Hall: "This is a powerful association that your product is so popular people don’t want to see any other search results."

Remember that page impressions make the web go round

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. A proper SEO makes a website rank in the first page of SERP. Google is constantly looking for ways to improve the quality of their search results.