Now's the time for any local business to raise its game. Social norms create a significant test for marketers. "Limited time" and exclusive promotional offers rarely are exclusive in reality. Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum.

Winning marketing tactics for LSI

Practice makes stuff happen and takes discipline. If you are creating an in-house application, be sure to include on-page and on-site SEO as part of your design. While mere repetition of the same ad may accomplish this goal, varying the ad appears to have better results. Website breadcrumbs allow both Google and your customers to understand specific parent-child relationships when it comes to products and product categories.

The untapped goldmine of analysis

In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore. When you invest a few hours a month for the first few months you can acquire enough backlinks that you'll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. I also like to mention several synonyms and semantic terms throughout the intro and body copy.

Avoid filling the description with only keywords - think about SEO campaigns too

In the past, Google's algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google's most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Heck, you can even hire someone now to put it on his shaved head. Google doesn't like it when ANY TACTIC it's used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You don't want to look anything like a spam site; that's for sure - and Google WILL classify your site... as something. According to Gaz Hall, a UK SEO Consultant : "For a good rule of thumb, keep headers about the same length as your title tags (70 characters or less)."

Should more importance be given to 301 redirects for search marketing?

When listing keywords in their meta tags, some sites choose to separate each keyword with a space or comma. 301 redirections carry link juice with them. You've told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. The reason why we ware looking at the competition is because If this URL theory were correct, then a site that wanted to rank well for "seo company" could simply buy the URL of www.seocompany.com.