SEO means Search Engine Optimization - and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn't too long. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. By adding modifiers like "best", "guide" or including the current year, you can increase the rankings of your page.

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The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? The cost per customer helps to determine whether the same amount of profit could have been obtained for a lower cost. There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Web users are busy and they expect to find the answers to their wants, needs and questions immediately. If your site is confusing and hard to navigate, people will leave and never come back.

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As search engines move ever further toward employing semantic intelligence in their ranking systems, using related keywords will become ever more important to avoid scoring low in the rankings. To be sure, stealing and republishing someone else's content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers' questions immediately, without them having to click on anything.

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A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. This usually does not work unless the area is nearby, and the easiest way to explain this is with an example. According to Gaz Hall, a UK SEO Consultant : "A problem or gap exists between an individual's current state and desired state."

Simple Tips for using stickiness to get ahead of your Competition

As you spend time identifying your target audience and conducting keyword research, you'll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. If your content reflects the needs and desires of your viewers and directly addresses their requirements, then they are more likely to engage with and share it across social media. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page.