The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and many marketers in the process tend to compromise on the quality of such links and end up deterring their own websites with toxic links. As is the case in any marketing program, language differences complicate the ways in which messages can be constructed and transmitted. Why? Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users.

You'll be able to beat your competitors by considering carefully the use of analytics

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. So make sure that title tags always have the proper place in your optimization plan. SEO is a long-term commitment that offers long-term results. Know that good SEO isn't going to take a few days and you won't see huge results in weeks. SEO takes months, but the benefits last for years. Generally, restrict PDF files to distributing long documents intended for print, not for reading online.

A few words on social media

One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain us, without being the core product of a website. By putting an emphasis on creating 10x content, you will hopefully satisfy your target reader, which will lead to more engagement with your blog either through social shares or inbound links. In Google's eyes it is thought to be that 'thin' and 'low quality' are synonymous. Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content.

One important aspect is bread crumbs

Every image included on a page using tags should be given an accurate description using alt attributes. This is where you encourage the reader to engage with your business on a more rewarding scale. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page's ability to rank for a target keyword. According to Gaz Hall, a UK SEO Consultant : "For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures."

Stop search engines from displaying ODP data buy using internationalisation

Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Content is not there purely for Google and its spiders to crawl - the point is to bring traffic to your site and sell your products and/or services for humans to read. By using Google Developers' PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. AB testing starts with a control or initial marketing scenario.