One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Local SEO is the process of optimising your online content and presence to make it easier for local consumers to find your business when searching for the services you offer. A low-quality web page, designed by spammers for search engine, rather than human, consumption, will typically be crammed full of the same search phrase, repeated over and over again. It won’t contain the related words. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again.

I urge you to think about quality

Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. Sometimes web optimisation agencies may seem contradictory and confusing, but once you have built up a sense of trust with them, you can be assured that they are doing the best that they can for your business.

What everyone ought to know about offsite SEO

Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number one for a term few people care about—an enormous waste of SEO resources. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey.

Take care when dealing with long tail search

This is why an evaluation of your homepage is absolutely critical. When pursuing a link, which is more important, relevance or authority? Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Before designing a website, or even if your site is already designed, you should analyze the site’s structure. Each topic or area should have its own distinct section and flow logically so users don’t get lost, disoriented and frustrated. You need to analyze how your website is being viewed."

Structure your content to meet your SEO needs

Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of the second website. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest.