A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness - or 'freshness' - of content is also one of Google's ranking signals. The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Instead, focus on the quality of the inbound links. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one - but small can still make a difference in the grand scheme of things.

How to turn onsite SEO into success

Web designers, developers, web server administrators, and marketers now carry the same vision, with SEO being the norm. What would you type into a search engine to find your business website or page? JSP, ASP, and PHP files are indexed in the same way as any HTML document. Once you've found out your site speed score, you can start making actionable changes to improve your page speed.

Write about reporting

Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that's basically what a search engine does - they're our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google Are you gaining any ROI from the content you've produced? Unlike message boards, blogs look like Web pages, complete with links, graphics, sound, and video. Want to make sure you don't have any multiple H1s lingering on your site?

Why has content been so popular?

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Rather than focus on obtaining followers, it is better to spend your time creating relationships with people. Marketers post ads prepared for television to video websites. Gaz Hall, an SEO Expert from the UK, said: "Contrary to popular belief, SEO is not free."

Taboos about page rank that you should know

Yet, developing strong visibility requires that you have the right kind of links pointing to your site. Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end.