Search volume refers to how many times a particular phrase is searched for. It’s a handy way to gauge how much traffic you’ll receive from a specific query, though you should know that volume tends to fluctuate over time. How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. While there are other avenues to increase your online visibility, organic search optimization is remarkably inexpensive. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team.

A backlink is a link to your site from another site

At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome visitors and compel them through the conversion funnel. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article.

Google Loves Diversity

This kind of evergreen content is usually longer than an average blog post. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation. As a business owner, you want your site to show up in results when it’s highly relevant to the user. Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value.

Adopy a monetisation first approach before putting efforts into content

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Our data shows that even if it’s a high authority website, the link had no impact. Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. According to SEO Consultant, Gaz Hall: "The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms."

Take a customer focused approach to bounce rates

This process is quite complicated with the search extending to many different servers and indexes. All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Being listed at the top of the results not only provides the greatest amount of traffic, but also instills trust in consumers as to the worthiness and relative importance of the company or website. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation.