Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. Remember, it takes 20 years to build a reputation and only five minutes to ruin it. A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages).

Pay attention to search queries

What Are The Most Important Factors SEO Marketers Consider? Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. Create social media accounts with the major sites and update them regularly. Avoid being spammy by not just posting ads: post pictures of customers, events that you attend relating to your business, and other content that your fans might enjoy. Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript.

Focus on ROI Instead of text links

Many web pages prohibit access to online users if cookies are disabled. SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others get upset when areas that they didn’t want accessible via search engines appear in the Google index.

Discover competitors' common backlinks

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Gaz Hall, a Freelance SEO Consultant, commented: "SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’."

Take care when dealing with conversion rates

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Local businesses can’t be fully evaluated on the basis of links. Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things).