Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis.

Establish intuitive information architecture by considering text links

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. But it will not provide you with regular website traffic. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons.

Don’t forget URLs

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. Instagram does not have the ability to link to a website from individual posts.

Assessing historical progress and how you've been helped by analytics

No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. "

Take care when dealing with onsite SEO

Digital marketing is most powerful marketing technique which involves several other important marketing tactics, strategies and SEO is one of them. These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.