Optimizing your images gives your website an additional chance to be found via image search. However, care should be taken to avoid placing irrelevant keywords in these tags as this may result in your website being penalized. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis.

Establish intuitive information architecture by considering text links

Make sure the web server is able to handle the needs of your website. If the server is overloaded, your site will be slow. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. But it will not provide you with regular website traffic. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons.

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