SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress.

Understanding keyword density in relation to your marketing strategy

Most of a SEO-based budget will rely on content development. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business to rank well in search results both for its brand name and for queries relevant to the business.

Tell me more about site submissions

Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. Meta description tags can influence click-throughs but aren't directly used for rankings. Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic.

Go long-tail and forget splogs

And what’s the result? The amount of regurgitated content on the internet is one of the major reasons behind low levels of customer engagement and satisfaction. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. Gaz Hall, an SEO Expert from the UK, said: "While many digital marketers may consider site speed as more of an IT concern, emphasis on improving page load time should be part of your marketing strategy too."

Target Relevancy And Engagement Over Traffic

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. If your Google keywords relate to your business or website, where is your site in the search results? Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. Back in 2011, you could use blog commenting to get 200 backlinks and quickly skyrocket your rankings on search engines. But, in today’s algorithm for search engines, the focus is on quality over quantity.