Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! However, not all content is indexed.

Tactics around walled garden sites

We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. It’s a simple but necessary fix that can have a large impact on search rankings. Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab.

Start simple, but don't forget splogs

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. Google places importance on the amount your content is shared socially, they see this as a sign that you site has quality content. By sharing it on their social media people are effectively endorsing your content. Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value.

Follow a consistent cadence towards nofollow links

This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. According to Gaz Hall, a UK SEO Consultant : "A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO."

The back story of link building

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results.