Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. For example, right now tweets are getting indexed.

Warning: These mistakes could destroy your keyword density

Links to sites you don't control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. Marketing-savvy businesses conduct paid and organic keyword research inform their product catalog, enabling them to predict CPA and build inventory on items that present an immediate opportunity for positive ROI. Individuals do not have to type a reply or send a video - they can simply talk into their phones. Creating content that makes an impact on a campaign can be extremely difficult.

The time you invest in ROI will pay back with improved positioning

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? Content Creation is the basis of any website. Whether it is written word, audio voiceovers, informational videos or some other content, it doesn't matter. It takes a few weeks at a minimum to measure the page-level way, but with careful monitoring you can determine patterns that emerge. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect?-?the only way to know what links are pointing to your site is to have crawled those pages.

Personalization counts: how do static pages fit into this?

What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise. We recommend page descriptions are between 100 and 320 characters. A belief that still lingers is that having more data might just solve all prob- lems. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Let users know when they are leaving your site (if it is not obvious by clicking on an external link), as well as when they are browsing your site over HTTPS (SSL)."

The death of SEO campaigns

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. The technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. They take all the uniqueness and personality out of your website.