Start by ensuring that all your core page's meta descriptions are optimized-that means your home page, about page, contact, and the main sections of your primary navigation. If they want and need more video content, it's in your best interest to supply it to them. The objective of search engine optimization is for a website to rank well in the SERPs. To achieve this goal, Google has to consider a website relevant. If you have a long 1000 word page, 100 or so words of repeated information isn't a big deal.

Sites screw status codes up all the time

Great content never sleeps, never needs a lunch break and is adored by search engines and customers alike. Though it used to be advantageous to optimize your anchor text to exact match a target keyword, it's now better (and safer, to avoid penalty) to ensure that your anchor text and link placement work in context with the rest of your content. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Use alt tags to describe your visual and video media.

Actionable tips on local search and Twitter

The best logos transcend cultures and can be featured around the world. Hosting is important to SEO for many reasons. Structured data is essential these days. It's your page summary in re-usable chunks of content that Google loves. Co-created content touches on all of those elements.

Great ideas about Google algorithms to share with your colleagues

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. The biggest takeaway here is that there is no guaranteed safe haven for posting backlinks. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Are there a lot of potential news topics to cover?"

The hidden agenda behind javascript

Google doesn't publish information related to links (since it wants to avoid incentivizing link schemes, so you won't find this in your Google Analytics dashboard. You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. As if you were there for the very first time. Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded.