Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to standout. Again, I know you know that links have to be high quality, but we have data that proves it. 70% of the links clicked on by web users are organic results.

Learn from these mistakes before you learn about text links

Robots tags are directives that allow you to control how search engines crawl and index the content of your website. A mobile-friendly website will shrink its pages to be viewable on mobile devices, while mobile optimization is the process to offer visitors seamless experience optimized for mobile devices. Search engines are unique – as the words used on a webpage can be matched with whatever a user types into their search. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error.

Let's follow scraping best practise

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Search engines don’t like familiar or generic content. But they won't know these things right from the start of your business relationship. Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company.

Don’t beat around the bush

When Google fluctuations are noted, many SEO managers panic and turn the heat to their team. If you notice fluctuations between position one and five, do not panic; it is okay. You have not done anything wrong, and everything will oscillate back. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Do not try to avoid no-follow links completely. These links may have value in improving your search rank. Gaz Hall, from SEO Hull, had the following to say: "it cannot crawl image, Flash Movies, JavaScript, Frames, Password protected page, and directories."

The hidden agenda of meta tags

When Google scans your site for information, it no longer pulls out the keyword phrases it thinks are relevant and pairs them to user queries. Instead, there’s an intermediary step. Google interprets the data on your website, and begins to form its own conclusions about what your site and your business really deliver. If that seems a little spooky to you, you aren’t alone — Google is becoming exceptionally sophisticated. Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. Body keywords still have their use, however. Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural.