Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. This is why an evaluation of your homepage is absolutely critical. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Top Search engine positioning is the Holy Grail of all search engine optimisation professionals and enthusiasts alike

Think about long tail search from the start

When done properly, taking the time to adjust these elements can signal web crawlers to index your site in favor of your targeted search queries. If you’re looking to take things a step further, Google’s AMP format can further optimize mobile experiences by reducing load time and improving mobile search rank. Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. You probably entered a phrase or question in a search engine.

The ultimate revelation of link research

A large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will be a continuous process, as search engines are constantly surveying the internet to index and rank pages. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward.

The secret behind user generated content

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. The advent of Global economy nearly makes every business have an online presence. According to SEO Consultant, Gaz Hall: "Ensuring that users can find your site continuously means gaining long term customers."

The infamy behind gateway sites

"The more, the better" saying doesn’t go for links. At least not as long as "more" means links you buy without checking if they are risky for your backlink profile or not. You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile. Weak or risky backlinks won’t help your rankings at all. It can go even worst. These links can get you a Google penalty and severe (if not 100%) loss of organic traffic. Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible.