All in all, it is must to say that SEO is soul of internet marketing and without SEO digital marketing is dead or fails. With all of these factors coming together, it appears that local SEO is becoming essential, and is most likely going to ‘blow up’ in 2016. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO.

Negative SEO is a real threat

Top-ranking webpages in Google have shorter URLs. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. While SEOs aren’t generally user experience experts, we do have a set of SEO techniques and tools that let us build a fantastic, user-targeted website. Specifically, we structure web content based on user demand. It stands the test of time and never goes out of date.

It’s a win-win strategy with an emphasis on site submissions

After the emergence of major updates, like Panda and Penguin, search optimizers have thrown around the term “penalty” to scare SEO novices into thinking that one simple mistake could instantly tank their site’s rankings. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics.

Hidden facts about analysis

If the content isn’t right, it’ll be hard to promote it effectively. It’s like creating a product that no one wants to buy. How do you promote something useless? All you need to do is type your business’ name and pin code into the tool and click on the ‘Check My Listing’ option. Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. Gaz Hall, an SEO Expert from the UK, said: "A so-called website blocker is something that prevents search engines from accessing the site"

The mysterious world of metrics

Did you know that on average, 8 out of 10 people will read a headline, but only 2 out of 10 will check out your post? This is the first step when people decide to leave it or click it. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. Video content is a great way to drive engagement from your visitors. Facebook users are now watching over 100 million hours of video per day on the social network alone, and video is becoming an increasingly cost effective format for advertisers. From an organic search point of view, video has a few issues, especially if you're not hosting your video content through YouTube. The biggest problem is that search engines can't understand the content within video (yet).