One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of topically related websites. Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your site in the first place. It is better to have eyeballs on the page than not.

Unconventional knowledge about Google algorithms that you won't find in books

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Choose your keywords carefully, and keep user intent as your primary goal. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

Longer content ranks better

Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to resources. By creating a webpage that is extremely valuable and informational, you increase the likelihood of other blogs linking back to it as a resource. Customer reviews also significantly improve the user experience by adding third-party credibility to your business. Does the homepage feel trustworthy? Sometimes knowing why you’re doing something can make all the difference.

My thoughts on nofollow links

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and Bing. SEO takes time to work as it is all about building up the reputation of your website. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms."

The mysterious world of webmaster tools

Have you ever visited a website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. If you read something interesting on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy.