In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. We can only try to direct where things go as traffic cops (pun intended). Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.

Search engine health checks should look at analysis

It is important to have backlinks from quality sites, and those backlinks should be contextual. Search engines exist to present their users with quality content – if they didn’t, then they nobody would use them. So they ‘reach out’ to the internet and using complex lines of code (generally referred to as ‘spiders’) that literally crawl the web and latch on to web pages that fulfil the criteria that they have set out in their code. There are thus two ways to improve density: either increase the frequency with which certain phrases are used or reduce the overall number of words in the text area. Your website might even get a ‘manual action’ for thin content.

Can web 2.0 make a huge difference to search engine optimisation?

SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. Google, and other search engines, continue to update their services for their userrs functionality.

Lets talk about the SEO elephant in the room

Web pages containing matching verbiage will have lower visibility in searches. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. Gaz Hall, a Freelance SEO Consultant, commented: "Most businesses understand the importance of — and the general idea behind — search engine optimization, the practice of getting a website URL to appear at the top of a search results page in order to make it easier for customers to find and use a business. But the deeper into the mechanics of SEO you get, the less clear best practices become. "

The ultimate revelation of rankings

Sometimes I’ll go so far as to fill out their web forms to see how they market themselves effectively through email. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more.