Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. In a recent survey by Hubspot only 9% of businesses using inbound marketing with SEO failed to see an ROI.

Evaluate Your Site Speed

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your blog (some of them do follow backlinks) so it can boost your ranking in search engines. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages.

Establish intuitive information architecture by considering link research

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace.

Why your digital marketing strategy should centre around analytics

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web—and they need the search engines to bring them traffic. User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this. Gaz Hall, an SEO Expert from the UK, said: "SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses."

Things that make you love and hate blogs

The Google Search Console is an important basis for website monitoring. Not only is the sitemap.xml uploaded to the Search Console, you also obtain important data about the most common keywords used to find the website on Google. In addition, the Search Console also informs you about hacked websites and warnings to unnatural links. Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge. We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your rankings.