As technology evolved, the use of keywords by search engines has become obsolete. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at.

How to focus on cloaking

Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Take advantage of these on-page SEO weaknesses as they are the easiest and least time-consuming to fix. Guest-blogging really works well if it is to generate new audiences, present yourself as an expert, and engage with your targeted community. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!).

Are you seeing the effects of Google +1 on your SEO?

Those that are not viewable are not spidered and not indexed or not processed. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. Search engine optimisation isn't always enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results.

Go long-tail and forget plugins

Product Descriptions are often a challenge for e-tailers who sell products from manufacturers that also have an ecommerce presence. Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong type of links can actually reduce page ranking! Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Gaz Hall, an SEO Expert from the UK, said: "A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none."

Things to avoid when dealing with duplication

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. any time of year, for years on end, it sprouts needles that are green. You should never create a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long.