For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website