You get what you want—top rankings on Google and “free” organic traffic. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.

The steps needed for putting keyword research into action

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that spammers have made them less useful as a ranking signal.

Things to avoid when dealing with long tail search

A particular web page or content can be retrieved from the database by using a keyword or a related search string. Now, enable your JavaScript and see if your JavaScript and Ajax-based navigation work as well. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website’s authority and you can get some referral traffic from these websites. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms.

The truth about quality

These phrases are regular composed of three or four words, and are a great way to attract relevant traffic. Along with the possible irrelevancy for Meta tag data on blogging platforms such as WordPress, the same title tag will be also applied to each page and or post. Finally, the content on your website can do a great deal to bolster your search engine rankings. According to Gaz Hall, a UK SEO Consultant : "Showing up on search engines is one of the most critical ways to increase website traffic and expose your content, product or service to people who might be interested in what you have to offer. This means that you'll want to practice a little SEO (search engine optimization)."

Things to avoid when dealing with search queries

Google has for years been emphasizing on user experience to ensure that all users always get what they want. Your content should, therefore, provide answers to issues that affect the target audience. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. This change has brought a revolution in the marketing industry.