Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). As I already stated, SEO generates valuable traffic. Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. If I can tell this, so can Google.

Adopt a responsive design

You will notice a lift in both conversions and brand authority. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can