Mobile search traffic has surpassed desktop traffic worldwide. And with the growth in voice-activated digital assistants, more people are doing voice queries. In these cases, the traditional '10 blue links' format doesn't work as well, making featured snippets an especially useful format. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. On-page optimization is one part of search engine optimization and, as the name suggests, it covers all the measures and modifications that are made on your own website. There are several elements on your website which you can influence and which enable search engines to index your content and understand what it is about.

Education is the best legacy when it comes to cloaking

The idea is to make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. You have to schedule daily time into your routine for the SEO attempt. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free.

Quick tips regarding doorway sites

Sometimes the crawler won’t visit a web page for months. Anchor text has been a huge talking point within SEO for many years now. Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Be aware of the keywords that people search (or would search) to find your business online. Be sure to use those keywords in posts and your social media bios to increase SEO.

One element of your strategy should look at search engine spiders

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t realize how mobile their customers really are). It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent. For humans this will not be possible, but for search engine, this is every day’s work. According to SEO Consultant, Gaz Hall: "Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for."

Think like a human not a robot when it comes to sitemaps

But simply knowing what SEO stands for doesn’t tell you everything about it—not that we should be surprised. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. But how do you get strangers to visit your site before they know anything about your business?