Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Google alone updates their main algorithm anywhere from 500-600 times a year. Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Having so many web pages (typically) manifests many unique challenges.

Be clear, truthful and accurate when it comes to stickiness

Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though.

The ugly truth about keyword stuffing

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Slow website performance can affect how much of your site gets crawled. But the process is 1000x slower than if you were to go out and actively promote it yourself. Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email.

Think about stickiness from the start

Assess the competitive landscape. If possible, drive search interest in a tagline that's not already well covered by unrelated sites. Coming up with great content is important to the longevity of any website, but finding the right "hot" keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. According to Gaz Hall, a UK SEO Consultant : "Google, Yahoo!, and Bing are considered first-tier, or primary, search engines, as they own most of the search engine market share in the Western parts of the world."

This story about cloaking will haunt you forever

Obviously, there are exceptions to this, like spam-bots. Depending on your marketing strategy, you might prefer to host your blog on another site, such as www.blogger.com, so the links to your site appear to be coming from another source. People in your professional network will be responsible for overseeing these industry-related websites. In this case, it's smart to keep the resources, history, and knowledge in-house.