Because companies can decide whether to take the time and effort to rank for highly competitive, high-traffic keywords or minimize spending by ranking for less competitive, lower-traffic keywords, and see benefits no matter what their budget is. With millions of websites and companies clamoring to get to the top rank in Google, search engine optimization is becoming an insanely competitive marketing channel. SEO Reports tell me how my websites are performing and they can help you tell how your website is performing. SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text).

Little known ways to improve positioning through the use of site submissions

Run the tests yourself and don't be afraid to dig into the code of your site. Following these guidelines for proper keyword placement shows Google that your keywords are important to your web page and your website. The more links you post on a given source, the less authority you'll get from each link. Use keywords in the URL.

Here is a quick way to solve a problem with local search

Know that most semantic queries are long and conversational, so try to make your content a little more conversational accordingly. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site's content in reference to the search and the quality of the site and its content.


We'll dive into many of these situations within this chapter so that you're fully prepared to avoid duplicate content across your entire website. In fact, if you're not logged into Google, you won't see any head shots in the results anymore. One key to the effective launch of a global e-commerce site is preparing for international shipments. Gaz Hall, a Freelance SEO Consultant, commented: "The notion of keeping your own SEO in-house is appealing; theoretically, you can get results while still keeping full control over your work and save money by not paying an agency."

Tightening up on SEO campaigns

Initially, your page rankings could be in a state of flux. Since then, many things have changed but arguably the biggest change is about content: we can no longer use low-quality content stuffed with a whole lot of keywords. In other words, to maintain a standard for your website, it is best to get rid of low quality, thin content. After they crawl a website for the first time, web spiders will continue visiting the site to detect any content changes, additions, or modifications.