Keywords used to be the dominant force in the world of search ranks. Use FAQ sections, contact us pages, and your blog to write up and answer all the common questions that your users have. Social Media profiles are a great way of getting some initial backlinks to your website. However, recently, white hat has become more promising than black hat SEO because of a wave of new technology, search standards, and transparency.

The tightening up of broken links

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. Why do we need it? Your efforts will pay off eventually. Begin by considering all the basics outlined above.

You are a secret waiting to be discovered

To meet the demand, content development teams will need to create more content, faster. Google has the power to take a manual action against a site that shows signs of violating Google's terms of service. A well-curated email list can drive revenue masterfully. Don't change your URLs if you don't have to. Certainly, don't modify URL structure for minor tweaks.

Make sure your byline name matches your Google+ name

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Deciders are individuals who authorize the purchase decisions. Since in content curation you're basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your own view, is it also thin content? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "And not everyone can fit into one of those coveted top 10 spaces."

Tightening up on expertise

Each piece of content you audit will have several data metrics attached to it. You'll be surprised, but many will do. When Google is ranking, it takes into consideration the information that is most valuable for the users. Make sure there's some real value here.