Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your business requires a search engine optimisation service, capable of producing copy of both a high-quality and a high-quantity. But before that, let me make you familiar with digital marketing, Seo, and related terms. Amazing content-evergreen or not-is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking.

Let's follow mobile search best practise

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. Localising your search engine optimisation can offer a range of great rewards to your business. It can do more than raise awareness of your business within the local area, but it can help to attract a great deal more attention online which can provide an added boost to your comprehensive SEO strategies. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don't go overboard and focus on just repetitive keywords.) Aside from offering users the best insights possible, high-quality content goes hand in hand with your backlink profile--a key element of SEO. The more links that you amass back to your website from other authoritative websites, the greater the likelihood is of improving the visibility your website receives in search engines.

Reasons that marketers love meta tags

Contextual link building is the quickest way to boost your site's search performance. Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. In their official blog, Google shared some information about featured snippets. If your website is listed with a featured snippet on the search results page, it will stand out from the rest of the results. Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues.

What your mum didn't tell you about CTR

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. So, I think each person in SEO has to work hard to develop good, credible sources of information. Worse case scenario your website is hit by the Google Panda algorithm. Gaz Hall, an SEO Expert from the UK, said: "If you were to post a photograph of your product on your website - Imagine your product is the best pen in the world, you would want your image to say that it's the best pen in the world, wouldn't you?"

To get fast rankings, you need search engine spiders

Once users navigate from the homepage to a given category they can read all about products, prices, and how to order individual items. We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and forth on the subject since about 2010. The latest from the search engine is that social is not a factor in the ranking algorithm. So, the answer changes slightly. The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc.