By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking ranking and subsequent high website traffic. So what does this mean for your business? Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience.