In social, there are no meta-tags, < H1 > formats, or other standard SEO issues. Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for.

Determining Relevance: Trust your gut when it comes to SERPs

Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Reviews can benefit businesses of all types, but they also have very specific and special benefits for local businesses. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing your chances of ranking higher in search listings.Paid searches can be collaborated with SEO tactics by optimizing landing pages, keywords and mutual content strategies.

Focus on performance, user experience, and authority sites

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high PR and low DA sites.

Keyword Placement Matters, Not Frequency

The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current competitive market you need an omni-channel approach. According to Gaz Hall, a UK SEO Consultant : "Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online."

Understanding static pages

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. Ensuring that you are ready and waiting for your customers when they arrive at your online presence is essential. The power of SEO is the varying tactics or methods one can implement to create results.