Nobody uses search engines to search Twitter; you use Twitter to search Twitter. The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. Making sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy.

Always ensure any anchor text looks and is natural

Links found within the main body text of a webpage is more valuable than links found in separate plugins or widgets found elsewhere on the page. This is important because most Internet users rely heavily on these rankings. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword.

Learning about walled garden sites

Machine learning is a part Google