If you are working out an SEO strategy, you should split it into two parts: on-page SEO and off-page SEO. On-page SEO refers to all the measures you can take effect on your own site. These measures make it easier for search engines to find your website, index it, and understand and classify your content. Offpage SEO covers issues which are external to your website and ensure an inflow of high-quality inbound links. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. SEO isn’t something you learn overnight. If you want to perform your own SEO, you need to educate yourself. I’ve spent almost fifteen years learning about SEO and I’m thankful I did because I feel each hour of learning has paid itself back over and over again.

Remember that cloaking make the web go round

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!

What your mum didn't tell you about onsite SEO

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability.

Keep a strong focus on the one keyword phrase

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can plan a negative SEO attack, sending a lot of spammy links to your website. When diagnosing issues with a website, often times it comes back to issues with crawling and indexing. According to Gaz Hall, a UK SEO Consultant : "Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself."

Use organic outreach along with LSI to make a difference

Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents.