You should include a sitemap on your website that holds an index of all your web pages. This way search engines can find all of your pages and index them easily. You should try to limit sitemaps to 50 links, so make sure the most important ones are in there. Some search engines reject sites with more than this number. You can find freeware to do this for you, or alternatively some of our web hosting packages include software to do this for you. Longer content tends to rank significantly higher on Google's first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. Search engine indexing is closely tied to the associated search engine algorithms.

Offer quality content and services - customers don't care about quality

It's not that keyword text doesn't matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you'd like to learn how to find these manually, you can follow this guide. If you are lazy like me or would like to save yourself some time, I would recommend hiring someone to find the domains for you. Fortunately, the environment is not completely negative. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with your potential customers.

Increase Organic Traffic by the manipulation of doorway sites

Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Typically your home page will be focused on your "gun" keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. The trends will start to appear!

Indicate the header in an HTML document by using search engine spiders

All of this has to be done while also observing character limits, including power calls to action in the meta description, observing proper branding and tone of voice, and also including targeted optimizations for specific pages. In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. Avoid making your visitors have to scroll from side to side to view your content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects."

Use organic outreach along with plugins to make a difference

Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you're not following a strict 'formula' of any kind! Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are actually searching for in your niche, you'll be relying on luck-rather than data-to guide your decisions. These tools are extremely useful when looking how to optimise your existing website or blog. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts.