If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search engine placing your website or web page on top of search engine. Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Many webmasters only want to rank well for single words (rather than chains of words).