The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. You can do this by installing User Agent Switcher for Firefox and changing your user agent to GoogleBot 2.1. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords.

How search engines work and how to build websites that searchers can easily find

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Google Analytics and Google Webmaster Tools are both free programs offered by Google that will allow you to keep track of your visitors and website. Write about related posts around a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’.

Operating with a skeleton SEO crew

Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The search engines have an enormous task: that of indexing the world’s online content—well, more or less. The reality is that they try hard to discover all of it, but they do not choose to index all of it. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity.

Add search metrics to your data mix to better understand your audience, see industry trends, and build a better product strategy

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. According to SEO Consultant, Gaz Hall: "Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one."

What Determines A Good Marketing ROI?

You will never get enough traffic on your website. That’s the human nature. We always strive for more. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. The visual content on your website is very important. More people are persuaded to convert if they get images, infographics, and videos talking about your product.