According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using it. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. The quality of the MC is low. Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness.

Hand-crafting description meta tags probably isnt feasible

Check (Wayback Machine) or to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple times, so I look out for it now. If at any point it looks like the domain was home to a PBN site (private blog network), avoid it at all costs. It may have a pure spam penalty! If Google is crawling your website and it picks up on signals that say a person's time will be wasted on a page, it will be ranked lower. For more accurate information, use your SEMrush plugin or Moz plugin which is my favorite. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you've discovered a pattern that is used by the search engines.

Find out more about RSS feeds

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page's body with the same keyword in an attempt to increase search rankings. When search engines gave more credit to easily hidden areas such as ALT text and META tags, these areas were prime targets of stuffers. Its worth asking around, and finding out which ones allow followed links back to your site. Consumers, or end users, represent one primary target market for a firm's offerings. Synergies take place between countries and regions.

Indicate page titles by using title tags not by relying on white hat SEO

A detailed overview of your website (website analysis) and how your website ranks on Google are the first steps. When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that's fine. Manage your expectations. Stale content isn't always your fault. According to SEO Consultant, Gaz Hall: "But it is important just be sure you add alt text link inside your images."

What are the advantages of SERPs on today's web?

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Mobile marketing reaches every type of device. Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google's understanding of natural language queries. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal.