A noindex meta tag could be instructing Google to leave your page out of its index. By tapping into the mobile traffic, you'll also be able to increase your website's visibility. Retailers invest significant dollars to develop private brands, which account for approximately 18 percent of total retail sales Many consumers report that they cannot tell the difference in quality between national brands and private brands. Visual content is more important than ever. It manages to supplement text in the best possible way (or even to replace it) and it certainly can affect SEO.

The philosophy of long tail search

After implementing any SEO technique, you need to monitor your efforts. They may provide value similar to that of the most popular search engines, but they simply cannot compete with them, or they may be new. In case you aren't familiar, "rich snippets" are the bits of information that you see alongside major entries in Google's (and other search engines') SERPs. A negative SEO attack adding a few hundred or a thousand spam links will hardly budge that site's ranking.

Cracking the Google algorithms code

Picking the right keywords to optimize for is very important. Usually, it's a good idea to pick mid-tail keywords, including the local area you are focusing on. Using certain keywords, which relate to your specific business, can be tailored into such a way that any search for them will bring up your website. Use the canonical tag when you want a page to remain accessible. TTFP, which stands for time to first byte is a great place to start.

Follow a consistent cadence towards link exchanges

If the ranking volatility is new, the algorithm may not be listed yet. So even if E-A-T isn't a direct ranking factor, it can still help you rank. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. Gaz Hall, from SEO Hull, had the following to say: "You need a mix of both timeless and timely content will help you always keep your readers engaged."

What should you look for?

The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. It uses a separate series of ranking criteria, and formulates different sets of results based on the circumstances. Here, you'll be able to run a report and see exactly how much traffic each of your ideas receives.