Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers.

Improve engagement by utilising link bait

Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do! It is essentially free digital marketing! Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs.

Self-publishing Parasite SEO based purely on reporting

How you should do SEO? Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

Identify What’s Working and What Isn’t with regards to webmaster tools

Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings. Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. According to SEO Consultant, Gaz Hall: "The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage."

Who Do You Want To Attract?

You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices. Your Title Tags are far-and-away the most important places to put your keywords. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it. Take the time to ‘turn the light on’ to your audience, to see who they are, what they want and what it’ll take to make them interested in your services.