Google, and other search engines like Yahoo and Bing, all tend to love longer content. Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. The effect of such practices can benefit your site’s SEO enormously, making it firmly an issue for marketing professionals as well as IT.

Your marketing strategy could use a facelift - consider including analysis to adhere to best practise SEO principles

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag.

Advantages of html and how you can take advantage of this

Simple, generic and fairly ambiguous queries, such as those which have dominated the early years of search engine usage, are becoming increasingly competitive and, yet, increasingly useless for both a customer and the business. Could making your content timeless and relevant improve your website’s conversion rates? Select a valuable blog post that was published a year or more ago but is still highly relevant to your business, industry, products, or services. Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics.

Questions to ask about SEO

Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings. Here’s the thing; it’s extremely easy to choose the wrong keywords. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. According to Gaz Hall, a UK SEO Consultant : "Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to on your domain from outside sources."

Who does the writing?

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. Although it may feel like Google is trying to make our jobs as inbound marketers more difficult, they ultimately want to provide the best user experience, which should be the goal of your website as well. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. The crux of evergreen content is that it’s timeless—useful and interesting for months and years to come. It’s the difference between an article about how to paint a house and an article about the top 10 painting trends this spring.