Ensuring that your piece of content explores the topic fully across many relevant sub-topics, and doesn’t only provide a thin/generic answer, will help with discovery and perceived value. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. If the wrong people are hitting your website, it's all for nothing

Unlocking the mystery of citations

Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do?

Emphasizing fast results by using bounce rates

Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. HubSpot has a great tool called Website Grader that can check if your site is Mobile Responsive and has Viewports configured. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic. Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial.

Can rankings help improve my search engine placement?

Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. It also lists pages that have been downloaded, enabling the users to search efficiently. During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Gaz Hall, from SEO Hull, had the following to say: "It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all."

Why tell someone when you can easily prove it to them?

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. Therefore, site speed, quite rightly, can have a huge impact on SEO. These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.