It can also affect the search engine index freshness of your pages. In today's post, we'll discuss some of the biggest search engine optimization challenges that e-commerce sites face and how to properly address them. You might argue that your site that sells ball point pens is not helping people make major life decisions. When you're spending good money on SEO, it's common to obsess over your keyword rankings.

Don't focus too hard on specific tweaks to doorway sites to gain ranking in the organic results of search engines

However, its worth it, since Google has recently moved to a mobile first indexing process. you?ve got to make it work, and if you have worries, throw those out the door, and from there, learn to master your passions, and always have a plan B in mind. The goal here is to predict types of user queries and write topics that address those queries, such as answering common user questions or proactively addressing user concerns. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great number of blank pages.

Actionable tips on keywords and Facebook

To be effective, an SEO strategy should match the message to the appeal and executional framework. Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. For example: "We offer a wide range of web design services," rather than "Click here for our services." An alt tag is essentially the name of an image.

The steps needed for putting mobile search into action

The key to boosting visibility and SEO is staying active. Meta tags are important because different search engines weigh the information in these tags differently. To avoid getting penalised by Google, Yahoo or Bing, you need to make sure that all of your web pages contain well-written and unique content which is relevant to the purpose of the page. Gaz Hall, an SEO Expert from the UK, said: "Google won't penalize you for having duplicate metadata alone, but they view it as a signal that your site may have a duplicate content issue."

Winning marketing strategies for bread crumbs

Pingdom offers a great tool to help you improve site performance. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don't stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. As an e-tailer, you can give search engines detailed product information to display - such as price, availability, and review ratings - right on the search page. When approaching someone with a link building request, the worst thing you can do is string them along.