The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! It is up to your site's content to welcome and retain that visitor. There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Google will continue to crawl your website's pages and credit any improvements with a higher ranking.

Don't forget bounce rates

A lot of people and businesses will pour money into a professional website only to find out that visitors won't magically begin appearing on their site. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.

Include a question (and answer) in your content

When moving a page with many backlinks, it's extra important to use permanent redirects so the search rank of the page is maintained. Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets. Every piece of information about a page can be turned into a long list of words. Have you ever searched for a business name or individual on Facebook's search bar and couldn't find them?

Learning about keyword stuffing is not difficult if you have a good teacher

Instagram does not have the ability to link to a website from individual posts. Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Your title should always tie directly to your content. If it doesn't, the visitor is more likely to bounce, sending Google a signal that your content didn't serve their search interest. As a result, Google will drop your position in the SERPs like a hot potato. Gaz Hall, a Freelance SEO Consultant, commented: "Various HTML elements can be altered to target certain keywords to improve a page's ranking."

Writing to a Specific Reading Level

It's no surprise that customers are tired of being sold to, particularly across the internet. Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Make no mistake: Google and others do index sites sitting on free hosts. For companies on a budget, SEO can make all the difference.