Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Once you have created onsite engagement, it is time you begin your new online marketing and SEO optimization campaign. Follow links are links that Google bots and humans can follow. The bot reaches the links and then continues onto the next page, bringing some value from the source site. Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own.

All you wanted to know about web portals but were afraid to ask

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. The only problem is you have a poor 3G connection, meaning each website loads so slowly that you quickly give up. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved search rankings have found ways to hack into the websites of competitors and implement some nasty strategies on those sites. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page.

You should ensure that you use your internal links correctly

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team.

The idea is to craft content that would answer research queries

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Long-tail keyphrases are typically related to your main strategic keywords and generally include three, four, or more words. The benefit of getting links from networks is low, whereas the risk of being penalised and losing rankings is high. Marketing is all about ROI. If you believe you can get a return on investment using only PBN links, then DO IT. For most people, it’s best to take the safe route and use more evergreen tactics. Gaz Hall, a Freelance SEO Consultant, commented: "Instead of focusing on keywords that get you more traffic, focus on those that translate into conversions, revenue and profits."

You need to know what you’re working towards

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Have you ever had someone ask you if you “Yahoo’d” something? A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Expect increased conversions, particularly those from visitors who arrived via organic search.