The secret to finding world class tools for sitemaps

This post is not confirming any new updates. So instead of trying to perfect the keyword side of things, hedge your bets, and try to develop the best overall strategy you can with your clients. Duplicate content is an important issue to check for during your SEO audit. Look at …

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Our SEO does everything by the book

It also applies to domain name selection, inbound links, link composition, directory listings, and many other elements. Determine what types of content are working for you. Your site isn't going to be up 100 percent of the time. Therefore, you should consider the below-given and 7 major Google search engine …

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Learn how to start with long tail search

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. It might involve making your online presence more visible to people living on your street or a couple of streets down. That recognition can come in the form of links, mentions …

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Here's what industry insiders think about hits

This has been a sound strategy for years, but the changing landscape of keywords has put a wrinkle in the otherwise valuable opportunity. t's not just about the main keywords either; it's also important to include terms related to the main terms people are searching for. Test your website at …

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Establish your position regarding bread crumbs

Away from on-page SEO, link-building is a huge factor in how search engines rank your web pages. Keep in mind, even if you are able to gain a ranking for a city-specific search, you will not be able to get into the local pack (the list of places and the …

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Turn your trust rank into a high performing machine

Local SEO strategies are simpler and easier to manage, and quality user experience is held in higher regard than technical factors, so high-quality businesses should have no problem achieving a decent rank on a limited budget. There are device technologies, which have given us mobile devices and more sophisticated forms …

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Things to avoid when dealing with javascript

When marketing managers carefully design all of the steps taken up to this point, the firm can integrate these activities. Naturally, you'll need to research the best spots to place CTAs, first. Publishing pages that are too short is a mistake that webmasters often make, especially those who want to …

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Best Practices To Improve Your ROI

SEO is technical, complicated, time-consuming and potentially dangerous. Good link campaigns are time consuming but valuable for every Web site seeking new business. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google …

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What are the merits of meta tags on today's web?

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. I am the last one to tell a website owner that his job is to become the local SEO …

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Define your goals with regards to link bait

For non HTML pages such as PDFs, it's not possible to implement hreflang by placing tags in the of the HTML. Pricing aside, these two pages are identical, so you need to use hreflang tags to explain to search engines why the two versions exist. The title tag is featured …

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This story about cloaking will haunt you forever

Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box. Google alone updates their main algorithm anywhere from 500-600 times a year. Local search engine optimisation …

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It's crunch time for SEO

Frames, if not properly used, can make your site look unprofessional. Generic (one-word) domain names can sell for as high as several million dollars. Although the social networking sites continually change, marketers find it worthwhile to examine each one in terms of its usefulness to a brand in a social …

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Wait. Is analysis really that simple?

Make sure the robots tag is included in your meta tags to improve crawling rates. Mobile phones enable marketers to create location-based mobile advertising campaigns, often called geo-targeting. There are also a range of backlink tools to help you do further investigation should you want to dive in further. Duplicate …

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The doorway sites mystery revealed

This tag provides a description of your website or web page. Be sure to keep your domain registration information up-to-date. When it comes to SEO, there are a so many different techniques and methods that SEO specialists utilize. Many advertisements seek to elicit emotional responses from consumers.

Make SEO campaigns …

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Make a good use of ROI

You can use longer form areas of the page to elaborate and build on that context. Employees should not be writing reviews, ever. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is …

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At last - revealed: the secret to mobile search

Internal optimization refers to on-page and on-site activities. The tricky part is making users click, so how do you go about doing that? Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain - especially in the competitive industries of e-commerce, finance and health. SEO …

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Headings and webmaster tools

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. The size of your images can have a big impact on your overall site speed (which is …

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Make sure you know exactly what you're doing with bread crumbs

Setting goals enhances the probability that social media marketing investments will succeed. In simpler terms meaning how high you rank on a search engine. Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can …

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People still ask me about scraping and its importance today

Always give your own website the edge when it comes to content. Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. However, you'll be …

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More focus is put on text links

Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. When you are trying to get more links you need to think about quality, not …

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Remember that bounce rates make the web go round

Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. The key is to aim …

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More focus is put on link building

As search engine bots crawl and index webpages, links serve as bridges that let them reach the billions of interconnected pages on the internet. From there, search engines are able to analyze and "understand" the contents of each page. While your content marketing should be crafted carefully to meet SEO …

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Tactics around site submissions

Thin content can be defined as content with little or no added value. You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. On top of that, their major updates, like Panda and Penguin, previously …

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One element of your strategy should look at page rank

Conversions happen only when a visitor's comfort levels in trust and transparency are met. Google AdWords, Facebook Ads, and Yahoo! Three search algorithms are there - On-site, Off-site, and Whole-site algorithms. Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared …

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Learn how to start with SEM

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. I like to see what it's like to hop in their funnel: how is the …

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Why hits matter

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. This is where …

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Reasons that marketers love white hat SEO

The easier you make it for people to read your content, the more of it they absorb. Understanding their methods will give you an idea of how they appeal to their customers - and how your own philosophy must stand out from the competition. If your site structure is something you're …

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Informative details on improving bounce rates

Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. A focused crawler crawls the web …

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Useful tips from experts in reporting

Rankings matter. But they're not the metric you should be focusing on. Nobody wants to receive emails like that first example in their inbox. Begin the process of having your registrar changed to your new hosting provider (who will then handle everything for you). And votes help show that you …

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The professional approach to cloaking

From a marketing communications perspective, the search process represents an important time to reach the consumer. Growth hackers extend beyond marketing into product development, because user retention is a key goal. Does longer content rank better in search? It sure does. Content marketing has always been crucial but it is …

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Simple Tips for using sitemaps to get ahead of your Competition

Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be retrieved later when any search query related to it comes up. These giant database storage facilities is capable of processing large amount of …

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Case Sensitivity

I am a big believer in the 80/20 rule and it's likely that 20% of the SEO will get you 80% of the results. International marketers utilize both standardization and adaptation tactics with regard to brands and products. This means when you're doing SEO, you can't just use traditional …

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When auditing your site, take time to think about hits

Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good nowadays. When …

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How we improved our canonical URLs in on week

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines …

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