Try to Go for Longer, Scannable Posts

All those people walking around in Times Square day and night by themselves aren't going to make you any money, but chances are that quite a few of them will eventually become your customers. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Many …

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You may be asked about RSS feeds in your marketing interview

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? You can create your own hashtag and use it instantly. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking …

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One element of your strategy should look at page impressions

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Google ranking factors can be affected by onsite SEO

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar …

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LSI is a bit like search engines using word association

H tags tell the search engine bots which parts of your site are the most important. Are they keywords related to my lead-generating content? Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you …

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The steps needed for putting bread crumbs into action

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. In …

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Improve engagement by utilising javascript

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. If you’re curious how dominant a site is in the …

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Aligning your goals in relation to plugins

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Each page should have a title that isn …

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Move inline scripts and styles into separate files

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! Use Different Kinds Of Keyword – There are four main kinds of keyword which …

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Is this the end of link research as we know it?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Takeaway tips for long tail search

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

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Pay attention to metrics

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi SEO teams and paid search team of an establishment …

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Design + analytics = Greatness

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Whatever kind of content you’re …

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How to really understand CTR

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Make it sufficiently broad in terms of web portals

Producing quality content is always the key – but you need the attention too.The great thing about producing content for your website on a regular basis, is that you can target as many keywords (the search terms that people enter) as you like. Good meta descriptions include a call to …

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Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

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Learn from these mistakes before you learn about 301 redirects

An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the …

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Use GTMetrix & Pingdom To Optimize Website Speed

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) A page consisting of just a few sentences is less likely to get to the top of …

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Reasons why you cannot fully understand bread crumbs

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially …

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Twist my arm for more SEO prospects

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Make 301 redirects the main focus of your marketing tactics

People spend very little time engaging with content. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. However, the phrases ‘organic coffee …

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Carve out time for concentrating on web 2.0

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

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Its all about inbound links

It’s important to have breadcrumbs on your website. They show users how a page fits into the structure of a site, and allow search engines to determine the site’s structure. If the list starts to look more like a novel, you might want to remove excess calls that …

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Quality over quantity when it comes to landing pages

A professional SEO agency, filled with dedicated copywriters, optimisation experts and analysts can really make a difference for your business’ online presence. e. If you think about things from a business perspective first, your SEO effort will be all the more effective. My guess is that these strategies will eventually …

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Remember that forums make the web go round

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you’ve …

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Can a techie truly understand text links

Link building helps your content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the …

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Find out more about CTR

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new …

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Adopt a customer centric view of keyword density

Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can …

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