Remember that onsite SEO make the web go round

Most SEOs would agree that Google's SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren't featured in one, or they can result in a welcome boost if you are. People don't read on the web; they scan. To make scanning easier …

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Make sure you know exactly what you're doing with conversion rates

Market segmentation identifies sets of business or consumer groups with distinct characteristics. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach …

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Writing to a Specific Reading Level

The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! It is up to your site's content to welcome and retain that visitor. There are no concrete, scientific, or quantitative methods available …

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Expand your duplication as necessary

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. As a result, about 70 percent of consumerssay friends and families are a primary source of information regarding various brands.14Understanding these shifts in channel power has become essential. Once the searcher …

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Myths and misconceptions about 301 redirects

Recognizing that consumers often prefer experiences over things, companies provide customers with moments to remember rather than more items to put in their homes. This means that searches are now much more focused on the area in general. Thin content can be defined as content with little or no added …

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Find a simple guide to authority sites and read up about it

A strongly established image becomes difficult, if not impossible, to change. Also, the landing page's content is often limited, and you cannot write whatever you want wherever you want. That means with SEO they are essentially redundant. If you want to do good marketing, look at the SEO as an …

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Optimise your site, paying special attention to scraping

Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important). When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of …

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Myths and misconceptions about bounce rates

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Collocation hosting involves placing your server hardware within your provider's data room. Ordinarily, information will be retained in short-term …

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Reasons why marketers love walled garden sites

Using your focus keyword in the headline can also be a good idea, but don't try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the …

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Define your goals with regards to bread crumbs

It's critical to understand as much as possible about the website, past SEO efforts and industry as possible. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Unlike in …

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Fun with search engine spiders for now

It might be more geographically diverse, wealthier, older, younger, more educated, more motivated by price than features, or vice versa. In other words, we're able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article - they …

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The death of SEO campaigns

Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match …

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To get fast rankings, you need content

Marketers structure messages to meet the needs of the various segments and aligned them with the company's positioning strategy. Search engines will penalize or even filter out sets of your pages that are too similar for this reason. This is especially useful when you have pages with more than one …

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Headings and splogs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The order that websites are …

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Headings and indexed pages

Start working well ahead of any migration on getting the technical SEO of the current site into much better shape so that every time Google comes crawling, the quality is overall just a little bit better. In this example, canonical tags transfer SEO credit from duplicate URLs to the default …

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Be mindful of sitemaps

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Then why trust your Web site to a novice? Figure out how you want to be known, and how you'd like to be found …

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Here's what industry insiders think about meta tags

Trying to present a consistent theme across languages presents a great deal of difficulty: Language differences enhance the dilemma. Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. Flash, undoubtedly tempts attraction, but it has the bad side …

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Things you most likely didn't know about quality

To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. You have probably asked yourself, many times, "How do I build backlinks to my website for the best SEO results?" Google has no problem …

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Here's what industry insiders think about citations

That being said, proper formatting is essential for top placement in Google search engine results. As its name implies - it is timeless. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity …

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Try to Go for Longer, Scannable Posts

All those people walking around in Times Square day and night by themselves aren't going to make you any money, but chances are that quite a few of them will eventually become your customers. However, a significant portion of searches take place on alternative sites, such as Microsoft's Bing. Many …

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You may be asked about RSS feeds in your marketing interview

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? You can create your own hashtag and use it instantly. Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking …

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One element of your strategy should look at page impressions

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Google ranking factors can be affected by onsite SEO

SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Chances are, there are a number of sites that cover topic areas similar …

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LSI is a bit like search engines using word association

H tags tell the search engine bots which parts of your site are the most important. Are they keywords related to my lead-generating content? Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you …

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The steps needed for putting bread crumbs into action

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. In …

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Improve engagement by utilising javascript

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. If you’re curious how dominant a site is in the …

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Aligning your goals in relation to plugins

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Each page should have a title that isn …

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Move inline scripts and styles into separate files

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! Use Different Kinds Of Keyword – There are four main kinds of keyword which …

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Is this the end of link research as we know it?

Launching a new website without putting 301 redirects in place is literally committing SEO suicide. Not only will you lose all of your past SEO history, your rankings (and traffic!) will plummet. Always, ALWAYS 301 redirect your old site pages to your new ones to let Google know where your …

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Takeaway tips for long tail search

What Google wants to see is authoritative and relatable links talking about your site. Read on for more information! Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. Link …

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Pay attention to metrics

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi SEO teams and paid search team of an establishment …

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Design + analytics = Greatness

That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information about the kind of searcher and what content they are looking for. Whatever kind of content you’re …

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