Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the …

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To get fast rankings, you need URLs

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. You should ensure that the first paragraph or so of text on your web page is entirely relevant …

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Create a search marketing strategy based on quality

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

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Tell me more about analytics

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all …

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More importance is given to gateway sites

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Structured data is essential these …

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Make link building your centre of attention

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Local Keywords – When it comes to local SEO, local keywords are absolutely …

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The hidden agenda of meta tags

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

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Find out more about conversion rates

Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want …

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Succeeding in SEO means paying attention to SERPs

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Content quality is what will really change your ranking. Whether the feedback is positive …

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Bucket brigades based on landing pages

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and …

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Metrics aren't always important (and they can be harmful)

We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip. Have a think about all the ways in which you can attract inbound links to your …

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Having fun with inbound links

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don’t want to go crazy, but a few smart internal links with …

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The latest trends in analytics

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website’s rank and positions in the SERPs in order to assess whether your SEO measures are having an …

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Links are a quality-over-quantity thing

For example, optimizing for speed, technical audits and mobile formatting. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. With so much crap content on the web, Google doesn’t want to waste space indexing it. On-page content …

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Remember that page impressions make the web go round

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Bucket brigades

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Search traffic is among the best …

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Expand your anchor text as necessary

If it does, you will literally be printing money. If your business has a physical location (address), open the Google My Business page. Google’s Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites and identify any …

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The secret behind meta tags

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Local SEO is all about promoting your site at the exact moment potential …

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Online marketing changes quickly when it comes to URLs

CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local SEO targets only consumers who need your services, which means you won’t waste money exposing your business to disinterested …

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More focus is put on gateway sites

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they …

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Reasons why you cannot fully understand indexed pages

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

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Useful tips from experts in Google algorithms

If you are talking about the types of goats on your farm, don’t make the description or title about llamas! Here are several benefits it can provide you within the long run. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers …

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Aligning your goals in relation to blogs

Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links. Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish …

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Create content about stickiness

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. So one of the best long-term marketing …

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Don’t Forget About a Sitemap

cause a few issues. Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. All other metrics being equal …

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