Pay attention to metrics

Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi SEO teams and paid search team of an establishment …

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How to really understand CTR

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Types of site changes brought on by keyword stuffing

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it …

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Reasons why you cannot fully understand bread crumbs

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain

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Twist my arm for more SEO prospects

The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update …

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Make 301 redirects the main focus of your marketing tactics

People spend very little time engaging with content. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. However, the phrases

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Carve out time for concentrating on web 2.0

In other words, every month tens of thousands of people are searching directly for their product and website. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for offenders (lower rankings or banning of websites, etc.). Some companies desperate for improved …

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Remember that forums make the web go round

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you

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Adopt a customer centric view of keyword density

Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can …

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Understanding duplication

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up …

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Why has analytics been so popular?

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Give yourself a little bit of control

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site

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Things about plugins you have to experience yourself

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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I bet you didn't know this about plugins

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for …

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How to learn about rankings in a few hours

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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This year will be the year of text links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The Internet a crowded and noisy place, so when you search for something online, you

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Understanding bread crumbs in relation to your marketing strategy

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you

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