This year will be the year of text links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The Internet a crowded and noisy place, so when you search for something online, you

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Understanding bread crumbs in relation to your marketing strategy

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you

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To get fast rankings, you need URLs

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. You should ensure that the first paragraph or so of text on your web page is entirely relevant …

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Create a search marketing strategy based on quality

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

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More importance is given to gateway sites

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Structured data is essential these …

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Make link building your centre of attention

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Local Keywords

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The hidden agenda of meta tags

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

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Find out more about conversion rates

Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want …

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Succeeding in SEO means paying attention to SERPs

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Content quality is what will really change your ranking. Whether the feedback is positive …

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Bucket brigades based on landing pages

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and …

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Having fun with inbound links

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don

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The latest trends in analytics

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website

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Links are a quality-over-quantity thing

For example, optimizing for speed, technical audits and mobile formatting. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. With so much crap content on the web, Google doesn

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Bucket brigades

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Search traffic is among the best …

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The secret behind meta tags

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Local SEO is all about promoting your site at the exact moment potential …

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More focus is put on gateway sites

Web pages must contain a minimum number of words, feature targeted keywords and highlight local modifiers to ensure they appear prominently in relevant, organic search results. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they …

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Reasons why you cannot fully understand indexed pages

With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be …

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