Remember that forums make the web go round

There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time. If you

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Adopt a customer centric view of keyword density

Information Architecture allows people and search engines to better understand the content structure on a site. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. The combination of SEO and conversion can …

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Understanding duplication

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up …

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Why has analytics been so popular?

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Give yourself a little bit of control

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Citations like these are essential when building authority and improving your site

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Things about plugins you have to experience yourself

Keyword research can prove to be one of the most high return activities, not only in SEO, but in search marketing as a whole. Selecting the right keywords and strategically placing them in key areas of your pages isn't rocket science, but it does take a little time and dedication …

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I bet you didn't know this about plugins

The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for …

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How to learn about rankings in a few hours

A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling …

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This year will be the year of text links

With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google. The Internet a crowded and noisy place, so when you search for something online, you

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Understanding bread crumbs in relation to your marketing strategy

By choosing a search engine optimisation specialist to optimise your web pages during website construction for best results for specific key words and key phrases relating to your website, you can be assured that your website and it's web pages will enjoy all the benefits of high search engine ranking …

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Invest in nofollow links

Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. When you

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To get fast rankings, you need URLs

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. You should ensure that the first paragraph or so of text on your web page is entirely relevant …

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Create a search marketing strategy based on quality

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. All pages on your website should be available with a maximum …

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More importance is given to gateway sites

Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Structured data is essential these …

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Make link building your centre of attention

When it comes to using keywords for your site do not simply pepper it with them lest you suffer a penalty. Keyword stuffing is frowned upon by search engines and users alike. However, strategic keyword placing is good. Local Keywords

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The hidden agenda of meta tags

Not so long ago, SEO and social media marketing were different things. The idea was that SEO attracted visitors and social media marketing kept them coming back. With over 6 websites online for every person on earth, you need to be ready to work if you want your site to …

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Find out more about conversion rates

Understanding the differences between paid and organic search and implementing each correctly is critical to the success of an early stage company. Google Analytics tracks this traffic. Information Architecture allows people and search engines to better understand the content structure on a site. Understanding what your customers and users want …

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Succeeding in SEO means paying attention to SERPs

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Content quality is what will really change your ranking. Whether the feedback is positive …

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Bucket brigades based on landing pages

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and …

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Having fun with inbound links

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. The main thing we need to do to improve a sites authority is to improve its …

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Take care when dealing with conversion rates

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Now, you don

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The latest trends in analytics

Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile: It is advisable to check regularly on your website

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Links are a quality-over-quantity thing

For example, optimizing for speed, technical audits and mobile formatting. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. With so much crap content on the web, Google doesn

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Bucket brigades

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Search traffic is among the best …

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The secret behind meta tags

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. Local SEO is all about promoting your site at the exact moment potential …

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