Make it sufficiently broad in terms of metrics

If you want to rank for a high-value, high-competition blockbuster phrase, don't worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. Good formatting can instantly improve your page's readability. This, in turn, can improve your …

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Repurpose old onsite SEO

It is important that you do not misrepresent what is on the page. So, the hack is used long, medium as well as short length sentences in a mixed-up way in your post. Another option to prove how your users are behaving is to use heat mapping software on-site. The …

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What your mum didn't tell you about mobile search

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. When optimizing your website for mobile, you cannot ignore the demand for voice searches. It is important to keep in mind that search engines like Google are putting more efforts to purge black hat websites, and …

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Prioritise key messaging through bread crumbs

Google has told us for well over 10 years what is important to them and how to rank higher in search engines. It's not enough just to update regularly anymore; posts consistently need to be more than just one or two brief paragraphs. To understand your website, Google must be …

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Advantages of indexed pages and how you can take advantage of this

All the pieces have to work together in concert. Keyword research not only helps you pinpoint competitive opportunities and popular topics, but also helps you expand your conceptions through a brainstorming process. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics …

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I bet you didn't know this about keyword density

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Write more than 400 words

Another alternative marketing form, experiential marketing, combines direct marketing, personal selling, and sales promotions into a single consumer experience. Every search engine has a program known as a "bot" or "crawler". These programs follow links and visit websites. As they do so, they index website content and follow the links …

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Prioritise key messaging through trust rank

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren't really relevant anymore. Related questions are also seeing a rise-especially over the last few months. For many businesses the goal is to get their business to position number …

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Submit a XML Sitemap for your website

Duplicate title tags are not helpful to searchers or search engines. Try to get backlinks to various pages on your site, not just your Homepage, but also Galleries, Blog Articles, etc. Your Homepage already has more hits than any other page. Make it easy for them to make the purchase …

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Questions to ask about long tail search

Today, smartphone usage is so huge that more searches are done on smartphones than on computers. With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally …

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Specific is the new epic content

It is recommended to take a holistic approach to SEO and consider all factors. The days of being able to manipulate one or two isolated metrics are gone. However, there are some industry-specific directories you can use to build links. It takes time for the search engine to locate the …

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What are the advantages of URLs on today's web?

For starters, it demands a dramatic change in perspective. It includes an understanding of the product's benefits. Google regularly makes new updates to their ranking algorithm, and the changes made by Panda are still a major determining factor between what ranks on the first page of their results and what …

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How does Duck Duck Go deal with SEM

Often times, the most profound impact search engine optimization will have on your business will be the changes that come much further down the road. And to do that, one must ensure the website ranks higher in the SERP (search engine result page). Make sure your website is optimised for …

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The steps needed for putting link building into action

The major disadvantage here is that you'll need to adjust it every time you make changes to your site, unless you use an automatic sitemap solution which updates itself any time you publish new pages. Paid links, links received from link schemes, link wheels and blog networks, and links from …

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The evolution of h1 headers in SEO

Firstly there's the generic keyword, an example of a generic keyword could be football boots. When someone attempts to access a page that no longer exists, it's called a 404 error, and they can crop up for a number of reasons. Sometimes I will block Google when using OTHER people's …

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Mobile-First Indexing: Fix issues around bounce rates

Remind people of the main message you're trying to deliver. Online readers are easily distracted, and they may just skim through your post. Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to …

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Want a thriving business? Focus on domain authority

The phenomenon of Twitter, Facebook, and LinkedIn, among others, is changing the landscape of link acquisitions. We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. Additionally, you'll want to make sure your description is accurate-don't make false promises or sensationalize your page …

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Propagation of relevance using knowledge vault

Search engine marketing (SEM) refers to the utilization of pay-per-click (PPC) advertising such as through Google AdWords. Avoid salesy language in either the title or description. The highest quality pages (and YMYL pages) will have a very high level of E-A-T, according to Google's guidelines. You can circle back and …

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The best advice I've listened to about javascript

Images contain proper and tags, improving search engine indexing. It's in your <a href='https://orangejuicy.hatenadiary.jp/entry/2018/03/02/034356'>best</a> interest to clear up any errors well in advance to prevent such a fate for your site. If you're using top navigation, simply let Google complete its crawl. Your customers are looking for answers to questions, or …

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The hidden agenda behind reporting

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. And as a general rule of thumb, if you're in doubt, fewer is always better. When you are …

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Experience the Dawn Chorus

You don’t need special equipment to build your own time machine. You have a TARDIS in your pocket, and it will take you through Time And Relative Dimension In Space. It’s an alarm clock, or the wake-up function on your phone, or whatever it is you use when …

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The evolution of preferred domain in SEO

According to a survey by iProspect, more than 60% of users click on organic search results. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. And the result of this is …

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Take care when dealing with googlebot crawlers

These are expert in satisfying clients demands and so are result- oriented. If the issues in the reviews are real, then deal with them. Hyper-localization is an umbrella term that includes smaller retailers offering tailored search results to a local audience, and larger retail tycoons making personalized recommendations to each …

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Types of site changes brought on by link exchanges

Other ways to categorize consumers are by the benefits they receive from goods or services and by the ways they use products. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. In the …

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Clarity and Simplicity is key to successful messaging

The advice, KISS (keep it simple stupid), needs to be ringing in our ears on a regular basis. We may be immersed in the detail and potential complications. We can foresee a range of different options and possibilities. There may be a myriad of risks we are addressing, but our …

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What are the advantages of SERPs on today's web?

According to Google, a responsive website design is favored by the algorithms that can assign the indexing properly and more accurately using it. The canonical tag solves for this, notifying search engines of the canon page to receive search engine value for a group of similar content. The quality of …

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Concentrate on actionable link building

Marketers design social media programs to enhance a brand's image. Once you've found out your site speed score, you can start making actionable changes to improve your page speed. The key is to aim them at beginners and explain every single step for solving a particular problem. But, there's still …

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The lazy way to keywords

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. All this really means …

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Lessons I've learned from widgets

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. A year down the road and now you have 589 backlinks to one piece of content. Assessing brand equity can be difficult. To assume otherwise is just plain …

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