Meaty meta descriptions may affect your nofollow links tactics

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. Make Sure Your NAP (Name, Address and Phone Number) Is Consistent! – This is hugely important, not just for search engines, but for your customer experience as well. Your NAP should be the …

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What's the story about gateway sites

This way, if the landing page is minimal and has thin content, the heading won’t disturb the visitor, but Google would locate it and read it as the main title of the page. SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on …

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Here's what industry insiders think about link building

Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Backlinks are #1 signal that Google considers for ranking …

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A do-it-yourself guide to stickiness

This means that, the more presence you can give on the social media sites, the greater chances that your SEO will progress. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This …

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Increase Organic Traffic by the manipulation of metrics

While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. However, the phrases ‘organic coffee beans’ and ‘best coffee shops’ offer plenty of information …

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Things to avoid when dealing with javascript

Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do …

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Make dynamic pages a priority

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. As search engine bots crawl …

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Lessons I learned about forums

The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Search engines crawl each website to make sure the content in …

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Things your competitors know about content

Nowadays the way in which we structure URL addresses, write title tags and meta-descriptions, optimize website images and so on becomes less important as Google focuses on other SEO factors (mostly on content and link building techniques). As I already stated, SEO generates valuable traffic. Whether you purchase a separate …

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Facts about link exchanges that will make you think twice

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search …

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How do you feel about duplication now?

Internal SEO isn’t just about keywords anymore; it’s about creating an authentic and engaging user experience. Anchor text has been a huge talking point within SEO for many years now. The best directories are the ones that also provide useful information for your potential customers. There are several …

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The hidden agenda of webmaster tools

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. Internal backlinks are created on your site or blog and there’s no external element in …

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Write a 1000+ words article about backlinks

Digital marketing is a vast marketing technique which includes many other marketing tact. Instead of creating content, a lot of websites should be focused on cleaning content. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise …

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Define your goals with regards to trust rank

The reason is they have a ton of “branded search”. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they …

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Learning about indexed pages

A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? That …

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Quick tips regarding doorway sites

The advent of Global economy nearly makes every business have an online presence. It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes. There’s a difference between desktop SEO and mobile SEO, but the …

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You may be asked about indexed pages in your marketing interview

In the early days of the Internet, people participated in traffic exchange programs. You joined a network of websites that opened pop-under windows that contained a link to your website. Your website would get thousands of visitors within a few days. My guess is that these strategies will eventually be …

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Do you struggle with optimizing your posts for SEO?

Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. It can take months to see …

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Less is always better when it comes to comment spam

Measure and monitor what is working and update your strategy on the fly. Google Analytics is an amazing tool. Apparently, it seemed there is no such difference between SEO and digital marketing approaches; Creating a guest post for a website with no traffic is a waste of time, as you …

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Bucket brigades based on indexed pages

When writing an article or some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety …

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More content equals better rankings and more links

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. There are numerous methods you can use to build links some …

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IncludE benefits in your subheadings

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Both search engines and readers like …

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Write a 1000+ words article about comment spam

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. We use keyword research to identify potentially useful queries for which a site …

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Don’t forget about blogs

Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value …

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How do I make sure results are guaranteed and long-term?

You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Providing the best content related to that topic makes you deserving of the top spot in the search engines. If you are ranked anywhere below that, the …

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The role of SEO

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages We found that product pages did not react overly well to direct links, only the types listed above. Guest articles are a good way of improving your branding …

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Wait. Is mobile search really that simple?

Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant …

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Classify the keywords you find

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. Another one of the best SEO tactics creates even more links to your site to improve your SEO. Local SEO practices and building profiles …

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Don’t forget about keyword research

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much …

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Make forums your centre of attention

Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Make sure you are doing your best …

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Create Expert Content

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and …

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Include bios of different staff at different locations

We can see much of what the search engines have learned just by looking at what content search engines rank highly for a particular query. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as …

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The back story of SEO

Search engines use a number of factors in scoring, and these factors are adjusted all of the time based on new algorithms, tests, and other criteria. Search engines keep the details of these scoring factors secret. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with …

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